SlumDog's lost Millions

If only the guys who were behind the decision to release Slumdog Millionaire on 23rd Jan in India  released it 2 weeks earlier the movie would have made a few more millions for the producers.  Over-hype and a delayed release has cost the movie millions in piracy.The segment of people who would go and watch this movie are probably the ones who have downloaded it from torrents on their high speed connections or bought DVD quality  rips from the roadside and seen it.

It was a good strategy to allow the hype build and then do the release but they got the timing  wrong.. Anyway I hope the movie does well. It is a good movie and hope our Bollywood directors feel proud that their time tested themes like brotherhood , love and song-and-dance formulae are getting international recognition.

Porter anyone?

Anyone who has been to B-School will know how much 'strategic insight' is pulled off using the classic Porter's 5 forces framework. When in doubt invoke the 5 forces has been the mantra of many a b school graduate sitting in front of PowerPoint presentation and is clueless what to add in the next slide. Thankfully the man has now spoken and has written an update to the classic 30 year old theory. In an article in the HBR other than reaffirming the theory he also derides how the model is taught to students in b-schools.His key point is that analyzing using the framework is not equivalent to collecting a bullet point list of facts which is what most do.It is more of number crunching and financial statement analysis to get some concrete data..
The link is a good read . And here is a video below on an interview with Porter.




Hope less BS is passed of in the name of Porter by MBA grads.

Farewell

I had expressed my doubts on the viability of their business model here
Now my misgivings about the food delivery business are not just doubts..The first victim folds operations today

Dear Customer,
We are writing to inform you that, regretfully, OrderMonger.com will cease all operations from October 1, 2008. This decision has been taken predominantly due to non-viability of the business while maintaining the high Service Standards we intended to provide. However, we will honour all of the existing orders which have already been placed in our system.
On behalf of OrderMonger, we would like to take this opportunity to thank you for your continued loyalty in choosing us as your preferred service provider for the past two years. Without your support, our success would not have been possible but under the current business climate, we have been left with no option but to close down. A lot of you have been calling us over the past few weeks to tell us about how much you value our services and offering to support us. We sincerely appreciate that support and feel good that we were able to make a small difference - so we are just as sorry that we are forced to close down. If you have any questions, concerns or comments about this decision, please send them to feedback@ordermonger.com.
Thank you once again for the loyal and continuous support you have shown us over the years we have been operating.
Yours sincerely,
The OrderMonger Team

Unfortunately utility of a service does not always translate into cash flows.. I wish the team good luck in their future endeavors.

#2 - These ads grow on you!

Video: New Family

#1

This will be interesting

Finally! In response to those pesky getamac ads Microsoft will soon respond. From the news at WSJ, Microsoft will be hiring Jerry Seinfeld for the campaign. The campaign - a closely guarded secret until now and with a $300 million budget, will have Seinfeld and Gates appearing in the ads..Despite what realdan(formerly fakesteve) says on his blog about hiring a 54 year old semi-retired comedian,I think it is a great idea.True Seinfeld fans will notice that Jerry's room had a computer - presumably a Mac. Apple also released a one time "Think different" ad with a small tribute to Seinfeld.Clearly if Seinfeld were to endorse a brand it seems like it should be Apple. How then did Microsoft decide to hire Jerry Seinfeld?What seems to be a blunder according to many may be a brilliant move. I can see ads like this similar to the PC guy - mac guy ads like this

Gates : How are you Jerry? I see you are working on your computer.Busy eh?
Seinfeld : Busy ?Me?Haven't worked since 1998 :-) Well I am not actually working, just editing a movie
Gates: (sigh) On a mac?Guess I must really get going
Seinfeld:No, actually I switched to Vista after I just ran out of options to get new hardware on the Mac and guess what I can now use the Windows Movie Maker on Vista to make movies.
Gates:That must have been tough, for someone using a Mac for .. 20 years?
Seinfeld: hmm, actually no, contrary to what others said - come over, let me show you..Even a 54 old guy like me can get it to work easily

.....


I can see how this can get really interesting if done right..Can't wait to see the ads

Is the begining of the end of Orkut in India?

Can someone explain the precipitous fall in the Alexa statistic for Orkut here? And compare that with rise in Facebook usage.Now I agree Alexa is far from perfect, but I still think it is interesting.
I think there may be a lesson here for all those sites that want to get around the cold-start or chicken-and-egg problem associated with platforms with high network effects.The graph is a worldwide usage graph but given that India has a significant (18% and second highest) share of Orkut users,this may be attributed in some ways to change in Indian users' behavior patterns as well.

A few months ago,I was reluctantly introduced to Facebook when a small but significant and growing percentage of my friends dumped Orkut for Facebook. I initially rejected the idea with a yawn - Indians are already hooked on to Orkut, Do need another social network? A lot of also-rans came and died ( yaari, WAYN, and few others which now reside in my spam mail folder) and I wondered if another 'me too' social network would ever work. I was wrong.

I increasingly find myself more on Facebook and less on Orkut and I think in a few months I may have to invoke the "forgot password" option on my Orkut account.

I think the initial reason for the migration was due to the Facebook apps.There was a lot more to do than just see photos and updates from friends,and I think its an important reason why people come back to the site. Orkut was and is a lot more static and by early 2008 Indian users of Orkut had got past the initial novelty factor and were beginning to get bored of logging in again to see the same page with just a re arranged grid of friends.Thats when I Facebook provided something that was missed - a more dynamic page with more updates from friends.Facebook apps-although many apps are not very useful - are a clever way to increase the number of friend updates and help maintain a more dynamic page.Users will login more often to see what changed. And that is again a self feeding cycle with network effects - the less often users login the less number of updates friends will see and even fewer people will login. Network effects in reverse direction!

I think the graph explains very well what happened. Facebook is gaining a foothold in India and Google better do something about maintaining Orkut's popularity in India. The OpenSocial Apps and friend updates strategy doesn't seem to have worked too well. The UI needs a big face lift and probably a better way to show updates must be worked out. Still, if things stay the way they are , I think it is beginning of the decline of Orkut in India.

Whats up with Sulekha.com??

If you want a lesson on how to screw up a perfectly useful service go to www.sulekha.com . If you have been there a few months back then you are in for a rude shock now. Sulekha is the first name that comes , (rather came ) to my mind when I want to look for a business or listing in any metro in India. They were good,fast and had a really useful feature of sending a listing by SMS. All that was on the landing page of sulekha.com. Now its a mess..They have morphed themselves into a portal which delivers news and the classic classified page requires about 3 links to go to and all I can see is ads. Still can't find a doctor nearby. And whats with the NRI focus?

I am not sure if they now make more money but surely the party won't last long enough because users will dump it for something else.

Does someone know of any other equivalent service?

What can I say?

Domain squatting is now a business ? and that too a web2.0 start up.They seem to post on start up jobs and other web 2.0 portals and design their site like a web 2.0 company.If that O Reilly chap had trademarked on "web 2.0" term when he came up with it first he would have made more money than any web 2.0 company ever made

This time hope they get it right

Anyone who has been through the dot com boom and bust cycle of the early 2000s or was old enough at that time knows that grocery delivery and pet accessories were among the top categories of companies that went bust.Yet a relatively new player has bravely forayed into this space. I have used Ordermonger quite a few times.Their service is good. They immediately call back to confirm your order and it is at your doorstep in within 1 hour. They have since expanded to groceries,flowers,cakes and into other cities after Hyderabad. No doubt they are useful, most web 2.0 start-ups are,but do they make any money? I was curious since online groceries and food delivery business has been beaten to death - many dot.com era companies did something of this kind and struggled to see any profits.Yet ordermonger.com seeks to turn a profit in a historically unprofitable sector.


I tried doing some basic calculations. In Hyderabad they have tie ups with around 40 restaurants and 6 sweet vendors serving around 50 localities. For groceries and flowers however they seem to have a tie up with 1 vendor and serve a lot many localities (around 300).So I thought a reasonable way to guess the orders is to assume a fixed number of orders per restaurant per day for food and sweets and an estimate on the number of orders per locality per day for flowers and groceries for example the revenue per day for restaurants is number of restaurants * number of orders per restaurant * order size * margin% .Similarly for flowers it is number of localities serviced * order size * margin % .One can then get total revenues per day across all categories and all cities.

In other cities they have much lesser presence.Bangalore they seem to have tie ups with around 5-10 restaurants (from what I see on their site) and flower delivery is available in all cities they operate in

I assume margins of 10% for food delivery and 5% for others. I dont have much of an idea though but this seems reasonable. Groceries are not a very high margin business for sure and the assumption of 5% doesn't seem way off limits. The basic calculations are here


Doing some sensitivity analysis yields revenues in the range of INR 4,000,000 - 6,500,000 per annum.The company is started by ex software professionals so the revenues are hardly enough to employ 3 software engineers. Add to this cost of maintaining a fleet of delivery staff which has to be replicated in every city,no scaling advantages here. It is going to be interesting to see how they manage to grow and yet be profitable. The biggest mistake such companies sometimes make is that they think they are a software company (one look at the website confirms that there is at least one employee trying to impress everyone with his or her web development skills) but in reality they are a logistics and operations company.(Dell, anyone?) Having that perspective will help decide the right strategy early on for the fledgling start up.

Hope the newbies take a few lessons from there.Good luck to them