Finally! In response to those pesky getamac ads Microsoft will soon respond. From the news at WSJ, Microsoft will be hiring Jerry Seinfeld for the campaign. The campaign - a closely guarded secret until now and with a $300 million budget, will have Seinfeld and Gates appearing in the ads..Despite what realdan(formerly fakesteve) says on his blog about hiring a 54 year old semi-retired comedian,I think it is a great idea.True Seinfeld fans will notice that Jerry's room had a computer - presumably a Mac. Apple also released a one time "Think different" ad with a small tribute to Seinfeld.Clearly if Seinfeld were to endorse a brand it seems like it should be Apple. How then did Microsoft decide to hire Jerry Seinfeld?What seems to be a blunder according to many may be a brilliant move. I can see ads like this similar to the PC guy - mac guy ads like this
Gates : How are you Jerry? I see you are working on your computer.Busy eh?
Seinfeld : Busy ?Me?Haven't worked since 1998 :-) Well I am not actually working, just editing a movie
Gates: (sigh) On a mac?Guess I must really get going
Seinfeld:No, actually I switched to Vista after I just ran out of options to get new hardware on the Mac and guess what I can now use the Windows Movie Maker on Vista to make movies.
Gates:That must have been tough, for someone using a Mac for .. 20 years?
Seinfeld: hmm, actually no, contrary to what others said - come over, let me show you..Even a 54 old guy like me can get it to work easily
.....
I can see how this can get really interesting if done right..Can't wait to see the ads
Tuesday, 26 August 2008
This will be interesting
Labels:
microsoft seinfeld apple mac
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