I had expressed my doubts on the viability of their business model here
Now my misgivings about the food delivery business are not just doubts..The first victim folds operations today
Dear Customer,
We are writing to inform you that, regretfully, OrderMonger.com will cease all operations from October 1, 2008. This decision has been taken predominantly due to non-viability of the business while maintaining the high Service Standards we intended to provide. However, we will honour all of the existing orders which have already been placed in our system.
On behalf of OrderMonger, we would like to take this opportunity to thank you for your continued loyalty in choosing us as your preferred service provider for the past two years. Without your support, our success would not have been possible but under the current business climate, we have been left with no option but to close down. A lot of you have been calling us over the past few weeks to tell us about how much you value our services and offering to support us. We sincerely appreciate that support and feel good that we were able to make a small difference - so we are just as sorry that we are forced to close down. If you have any questions, concerns or comments about this decision, please send them to feedback@ordermonger.com.
Thank you once again for the loyal and continuous support you have shown us over the years we have been operating.
Yours sincerely,
The OrderMonger Team
Unfortunately utility of a service does not always translate into cash flows.. I wish the team good luck in their future endeavors.