Porter anyone?

Anyone who has been to B-School will know how much 'strategic insight' is pulled off using the classic Porter's 5 forces framework. When in doubt invoke the 5 forces has been the mantra of many a b school graduate sitting in front of PowerPoint presentation and is clueless what to add in the next slide. Thankfully the man has now spoken and has written an update to the classic 30 year old theory. In an article in the HBR other than reaffirming the theory he also derides how the model is taught to students in b-schools.His key point is that analyzing using the framework is not equivalent to collecting a bullet point list of facts which is what most do.It is more of number crunching and financial statement analysis to get some concrete data..
The link is a good read . And here is a video below on an interview with Porter.




Hope less BS is passed of in the name of Porter by MBA grads.